A lot of stores who don't understand the city bike market but want to often look to the brand-power of companies like Linus. If we were just getting started that would make sense, but we've been carrying city bikes longer than companies like Linus have been around. (Heck, we were once the Canadian importer for Linus!). The problem with brand-power is that you often pay a lot of money for a logo and while your handbag may play by those rules, we don't. Pure City has established themselves as market leaders by making a great looking bike that is very similar to Linus in spec and design (we're not sure who's copying who!) but is focussed on quality for the dollar. Pure City may lack some of the same weather resistance of a Simcoe or Achielle but it's a great starter bike or, to those who only ride in Spring and Summer, all you'd ever need.