Along with Steve Jobs and the Bauhaus movement we'll admit we believe good design should be democratized and sold at good prices - which is why we like Bookman. In fact, we like Bookman so much that we ignore all of our normal suppliers and import them directly from Sweden. And Sweden is where you can lots of other clever Scandinavians who believe in the same principles - IKEA, for starters. And, like IKEA Bookman makes some exceptional products for the price. Their chiclet-looking battery light is even brighter than it is good looking, and their Curve light is the only light that actually lets drivers see you from the front or rear and the side! Then there's their very clever coffee cup holder, which uses no bolts but seems to grip the bar better than any other holder we've seen. Those Swedes, they have it figured out.