While Benno has only been around since 2015, German-born founder Benno Baenziger is certainly no stranger to the cycling industry. Since his days as a founder of Electra Bicycle Company right to modern times, the industry veteran has dedicated his life and business to finding new ways to reinvent bike design to both inspire and empower the rider. Benno bikes are a reflection of this vision - their geometry is unlike most "traditional" bikes, allowing riders to plant their feet more securely, and Benno is a firm believer in the incredible power of e-assist technology, flattening hills, lightening loads and shortening distances. While much of the industry ignores the needs of everyday riders to push their own ideas, Benno bikes are made to serve that rider. Agile, comfortable and just downright fun, Benno bikes are built to keep the everyday rider wanting to ride everyday.