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She Does the City...on a bike!

She Does the City...on a bike!

Posted on 10 June 2009


When Toronto socialite and fashion-darling Jenn Mc Neely stopped by store she introduced herself as the 'worlds most unlikely cyclist'. We had our doubts. But then, until now, if you wanted a low maintenance bike that kept your clothes clean you were about as good on a Canadian Tire bike as a $1000 hybrid - which is probably why mass market retailers still sell 70% of all bikes in Canada. Jenn runs the insanely popular life and fashion blog She does the City which points fashionable yet socially conscious urbanites to the uppest in the up and coming. We got our biking burlesque dancer and fashion savvy Mikey (aka. Corey Swelling) shows Jenn what's the up and coming in bikes.


We sniffed a marketing attempt right away. If Jenn really was the 'worlds most unlikely cyclist' it seemed strange that she would fit right in downtown Amsterdam where nearly all the women are either in heels or skirts. So how was it that the 'worlds most unlikely cyclist' is pretty much a supplanted copy of the world's most accomplished city cyclists? If Jenn was the world most unlikely cyclist, we needed her on a bike, and writing about it! So, for a little discount Jenn promised to blog up her new experiences, which you can read on her blog.

Finding Jenn the right bike was no problem. In fact, Jenn might as well be an Amsterdammer. Nearly her entire life is lived within 10km of home, she rarely rides up any hills, she leaves her bike outside under snowdrifts and she needs something she can ride to Toronto Fashion Week all gowned up. So we sold her the classic Dutch bike - a Batavus Old Dutch. It was love at first ride.


Now, unlike Amsterdam, Toronto has its own share of problems. More snow (but way less rain!). Not too many bike lanes. And, drivers that aren't always the friendliest folks on earth. Jenn's experience on Toronto's streets will be a fine case study for anyone else who feels a little scared to hop on a bike, or isn't quite sure if it fits into their lifestyle.

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